CEO Razan Al Fahoum talks about sustainability in exhibition design
Exhibitions have tremendously contributed to trade since time immemorial. Showcasing trade offerings is a constant, and the only variable factor is how this is done. With time, we learn to adapt and better our methods for the best possible outcome for all stakeholders.
With an increasing demand for branding and the advent of technology in the 21st century, how businesses market themselves in trade shows and expos has evolved.
We have been in the exhibition industry for more than a decade. The interesting thing about this is that the past decade has witnessed an unprecedented surge in technological advancements and it is with great pride that we can say, we have pulled all stops to incorporate this progress in our exhibitions. We’ll talk more about maneuvering technology for a better future in about a minute.
Additionally, we now live in a world that is becoming increasingly aware of the epidemic of climate change caused by key factors like mass production, cutting down forests, and excess consumption. The founder and CEO of Elegant Qubes Decorations, Ms Razan Al Fahoum is a huge proponent of community welfare and combating global warming. In discussing the crucial interplay between exhibitions, sustainability, and technology, she highlights the immense potential that businesses hold to shape not only our businesses but also our world.
About sustainability, she believes that exhibitions and events are the canvases upon which innovation, creativity, and ideas are painted for the world to see. These platforms are not just opportunities for networking and marketing; they are windows into the future we envision. However, with great opportunity comes even greater responsibility – the responsibility to ensure that our actions and choices are in harmony with the needs of our planet.
At Elegant Qubes Decorations, we have embraced sustainability as an integral part of our identity. We believe that every event, every exhibition stand is a chance to champion the cause of sustainability. Our commitment begins with the materials we use. We carefully curate sustainable, eco-friendly materials for our stand designs, mindful of their impact on the environment. From recyclable materials to energy-efficient lighting, every element is selected with a deep respect for our planet’s limited resources.
Our dedication to sustainability doesn’t stop at materials alone. It extends to the very essence of how we organize exhibitions and events. We aim to minimize waste, reduce our carbon footprint, and ensure that every aspect of our operations aligns with the principles of sustainability. By doing so, we not only contribute to a greener environment but also set an example for others in our industry to follow.
The relationship between exhibitions and sustainability is one of profound interconnectedness. Our exhibition stands and events go beyond just aesthetics and experience; they have the power to influence opinions, behaviors, and, ultimately, the trajectory of our planet. By integrating sustainable practices into every facet of our work, we are not just hosting events; we are fostering change and inspiring others to do the same.
Coming back to using technology to create a better future, it is safe to say that tech progress is an invaluable ally. The rapid advancements in AI and technology provide innovative solutions to address sustainability challenges. Virtual exhibitions, significantly reducing the need for physical resources, and intelligent event management systems optimizing energy usage are the bridges linking our aspirations with their tangible realization.
Likening this narrative to the UAE, a bastion of progress and aspiration, we find alignment with their laudable vision for sustainability.
The UAE has proven to be a beacon of progress and ambition, setting admirable standards towards sustainability. At Elegant Qubes, we proudly align our efforts with the national vision. Our commitment to using technology to bolster sustainability resonates with the spirit of innovation that the Emirates are known for.
Every exhibition and its ensuing event is an opportunity – an opportunity to showcase not only products and ideas but also our dedication to a more sustainable world.
Let us continue to work hand in hand, combining our creativity, our resources, and the power of technology to create exhibitions and events that serve as catalysts for sustainable transformation. Together, let’s paint a future that is not only vibrant and innovative but also respectful of our planet’s delicate balance.