A Woman’s Leadership in Exhibitions: Razan Al Fahoum Emerges as a Star
As this year’s ADIPEC comes to a conclusion, our social media team tries to get a few words from the CEO, Razan Al Fahoum. Upon being asked about her experience, she was all smiles:
“It’s wonderful. Our long-standing association with ADIPEC is something I truly treasure.”
Razan Al Fahoum has emerged as a trailblazer, redefining the narrative of female entrepreneurship in the UAE’s exhibition design sector, an epitome of innovation and creativity. The business of exhibition design is closely associated with trade shows, expos, technology, construction, and the like, and therefore, a woman maneuvering her way into it meant there were a few stumbling blocks. However, Al Fahoum persevered, carrying an entire team of 150+ employees with her. Razan Al Fahoum’s journey stands as a testament to the changing tides for female entrepreneurship.
When she started out, there were challenges, which were all too common for aspiring female entrepreneurs in the male-dominated field of design. Despite the hurdles, Al Fahoum was unwavering in her pursuit of excellence and garnered an exceptional clientele that continues to trust her with their exhibitions each year. From being part of ADIPEC and ADIHEX to GITEX and the Big 5, her company leads by example.
One of the key factors behind Razan’s success is her ability to blend traditional aesthetics celebrating the Emirates with futuristic design and execution. This unique fusion of heritage and innovation has been her trademark, setting her apart from the competition. Her work is a reflection of the rich cultural heritage of the UAE, infused with contemporary elements that captivate both local and international audiences.
Razan’s journey has inspired a new generation of female entrepreneurs in the UAE. She actively mentors and supports aspiring designers, providing them with the guidance and opportunities they need to thrive in a traditionally male-centric industry. Her success story serves as a beacon of hope for many who aspire to break the glass ceiling and pursue their dreams.
In conclusion, Razan Al Fahoum’s remarkable journey in the exhibition design industry is a testament to the changing landscape of entrepreneurship in the UAE.